Mass Torts Made Perfect
MTMP — Mass Torts Made Perfect
MTMP (Mass Torts Made Perfect) is the largest plaintiff-side mass tort conference in the United States — held twice a year in Las Vegas and drawing more than 2,000 attorneys, paralegals, funders, and vendors per show. The next MTMP is October 13–15, 2026 at the Bellagio Hotel. Mass Tort Ad Agency presents, sponsors, and exhibits at every show.
Next show
Fall 2026 · October 13–15, 2026
Venue
Bellagio Hotel, Las Vegas
Cadence
Twice a year — spring & fall
Founded
2000, by Levin Papantonio
Attendance
2,000+ legal professionals
Official site
What is MTMP?
Mass Torts Made Perfect — universally shortened to MTMP — is the conference where the plaintiff mass tort industry actually meets. Founded in 2000 by the Levin Papantonio law firm of Pensacola, Florida (the firm of trial lawyer Mike Papantonio), it has run twice a year ever since and has grown into the central gathering of the plaintiff bar: the MDL leadership, the major filing firms, the litigation funders, the marketing agencies, and the originators, all in one place for three days.
MTMP is where new torts get momentum, where co-counsel and referral relationships are formed, and where the operational side of mass torts — advertising, intake, records, liens, funding — gets negotiated face to face. Most attendees will tell you the same thing: three days at MTMP accomplishes more than months of emails, calls, and Zoom meetings.
Upcoming MTMP dates
MTMP runs on a fixed rhythm: the spring show at Wynn Las Vegas and the fall show at the Bellagio. Confirmed upcoming dates:
| Show | Dates | Venue |
|---|---|---|
| MTMP Fall 2026 Next show | October 13–15, 2026 | Bellagio Hotel, Las Vegas |
| MTMP Spring 2027 | April 6–8, 2027 | Wynn Las Vegas, Las Vegas |
| MTMP Fall 2027 | October 19–21, 2027 | Bellagio Hotel, Las Vegas |
| MTMP Spring 2028 | April 4–6, 2028 | Wynn Las Vegas, Las Vegas |
Dates per the official MTMP schedule at mtmp.com. The Spring 2026 show ran April 15–17 at the Wynn.
MTMP in Las Vegas
Every MTMP is held in Las Vegas, alternating between two host hotels: spring conferences at Wynn Las Vegas and fall conferences at the Bellagio. The host hotel is also the conference hotel — sessions, the exhibit hall, receptions, and the opening night gala all run on property, which is a large part of why so much business gets done in the hallways between sessions. If you are booking for MTMP Vegas, staying at the host hotel is the difference between being in the conference and commuting to it.
What happens at MTMP
Each show runs three days of programming across parallel tracks. The Mass Tort Projects track is the core of the conference — practitioners leading the major active litigations walk through case status, science, and strategy tort by tort. Around it run a Business of Law track on marketing, business development, and firm finance; a Paralegal College skills track; and Mass Torts 101, a primer built for experienced attorneys who are new to mass torts. Between sessions: a packed exhibit hall, daily networking receptions, and an opening night gala that functions as the plaintiff bar's twice-yearly reunion.
Who attends MTMP
More than 2,000 plaintiff attorneys, paralegals, and industry professionals attend each show. That includes MDL leadership and steering-committee members, the major mass tort filing firms, single-event and PI firms exploring their first torts, litigation funders, and the full vendor ecosystem — advertising and intake, medical records, lien resolution, trial services, and settlement administration. For a firm deciding whether to enter a tort, MTMP is where you can pressure-test the thesis against the people actually litigating it.
MTAA at MTMP
Mass Tort Ad Agency has been part of MTMP for over a decade as a presenter, sponsor, and exhibitor. Founder Jacob Malherbe received the MTMP Legal Services Innovation Award from Mike Papantonio in 2018 and has presented at the conference on mass tort advertising economics, tort origination through advertising signal, and the operational reality of running campaigns at scale across 600+ plaintiff law firms.
- Presentations. Jacob regularly presents on the advertising side of mass torts — what campaigns actually cost, what the signal says about tort viability, and how firms should structure acquisition.
- Sponsorship and exhibiting. MTAA sponsors and exhibits at every show. Stop by the booth or catch Jacob between sessions.
- Mass Tort Insider Magazine. MTAA's print magazine is distributed at each MTMP. Read about the magazine.
- Network access. MTAA's outreach network includes 1,000+ unique attorneys from recent MTMP shows. For firms looking to build co-counsel relationships, the MTMP–MTAA network is one of the best entry points in the industry.
Going to MTMP Fall 2026?
Reach out before the show and we will find time to meet at the Bellagio. Whether you want to talk about an active campaign, a new tort theory, the advertising economics of a tort you are evaluating, or just compare notes on the state of the industry — Jacob makes time for serious conversations at every MTMP.
Insider tips: how to actually work an MTMP
After more than a decade of attending every MTMP, a few things separate the attendees who leave with real relationships and live intelligence from the ones who leave with a tote bag. None of this is in the program.
1. Meet as many new people as you possibly can — then listen
The single highest-return activity at MTMP is volume of new conversations. Every attorney you meet is sitting on something — a litigation they are actively running, a tort they are watching, or a theory that has not gone public yet. The intelligence that moves the industry travels by word of mouth at this conference months before it shows up in a docket or a press release. Ask what they are working on, then stop talking and let them tell you. The attendee who treats MTMP as a listening exercise walks away knowing which torts have real momentum and which are quietly stalling.
2. Talk to the vendors — they often know more than the attorneys
This is the tip most new attendees get backwards. The vendors on the exhibit floor — the advertising operators, intake providers, record-retrieval and lien firms, settlement administrators — work across dozens or hundreds of firms at once. They see the ground truth of what is actually happening in the industry: which torts are generating real claimant volume, where intake is drying up, which litigations are heating up before anyone is talking about them. A single attorney sees their own caseload; a good vendor sees the whole field. Skipping the vendor conversations because "they're just trying to sell me something" is one of the most expensive mistakes a new attendee can make. Hear them out.
3. Be careful of vendors preying on first-time attendees
The flip side of tip two: not every vendor at MTMP is established, and a small number specifically target attorneys who are new to the show. The tell is usually a lack of any real MTMP history — they are not in the exhibit hall, they have no track record at the conference, and they surface in the after-6pm crowd, working the bars and clubs to slide in on attorneys who are already a few drinks deep and easier to pitch. The legitimate operators are the ones with years of presence at the show and a reputation that predates the cocktail hour. If a "deal" only ever materializes at the bar after dark and the vendor has no daytime, on-the-floor footprint, slow down and check who you are actually talking to before you commit to anything.
4. The production is first-class — and it is run by people worth knowing
One thing MTMP consistently gets right: the entertainment, logistics, and overall setup are first-class, and everything is handled by a deeply experienced staff led by Sharon Booth. For a first-time attendee, that matters more than it sounds — it means you can spend your energy on conversations and relationships instead of fighting logistics. The staff are genuinely helpful and have institutional knowledge of the show going back a decade; treating them as allies rather than ticket-takers makes the whole experience run smoother.
5. Set up your meetings before you land — use the MTMP app
The biggest mistake new attendees make is showing up and trying to figure out who to meet once they are on the floor. By then the experienced attendees already have their three days booked solid. The official MTMP conference app — built on the Cvent Events platform — lets you build your schedule and browse and message other attendees before the show even starts. Download "Cvent Events" from the App Store or Google Play, then search the specific show (for example, "MTMP Fall 2026") to load the seminar. Use the weeks before the conference to line up the attorneys, vendors, and firms you actually want time with, and lock in those meetings in advance. The attendees who walk in with a full calendar get ten times the value of the ones improvising at the registration desk.
These observations come from MTAA's own years on the floor at MTMP. They are offered as orientation for newer attendees, not as commentary on any specific vendor or firm.
MTMP — frequently asked questions
What does MTMP stand for?
MTMP stands for Mass Torts Made Perfect. It is the largest plaintiff-side mass tort conference in the United States, held twice a year — spring and fall — in Las Vegas. The conference brings together the attorneys, MDL leadership, litigation funders, and vendors who run the mass tort industry.
When is the next MTMP conference?
The next MTMP is Fall 2026, October 13–15, 2026, at the Bellagio Hotel in Las Vegas. MTMP runs twice a year: spring shows at the Wynn and fall shows at the Bellagio.
Where is MTMP held?
MTMP is always held in Las Vegas, Nevada. Spring conferences take place at Wynn Las Vegas and fall conferences at the Bellagio Hotel. Each show runs three days, Tuesday or Wednesday through Friday.
Who attends MTMP?
More than 2,000 plaintiff attorneys, paralegals, and legal-industry professionals attend each MTMP — including MDL leadership, the major mass tort firms, litigation funders, marketing agencies, intake providers, and record-retrieval and lien-resolution vendors. If a firm is seriously running mass torts, it is represented at MTMP.
Who founded MTMP?
Mass Torts Made Perfect was founded in 2000 by the Levin Papantonio law firm of Pensacola, Florida — the firm of trial lawyer Mike Papantonio. It has been held twice a year ever since and has grown into the central gathering of the plaintiff mass tort bar.
Is MTMP worth attending for a firm new to mass torts?
Yes. MTMP runs a dedicated Mass Torts 101 track built for experienced attorneys who are new to mass torts, and the conference is the single best place to build the co-counsel relationships that let a smaller firm participate in major litigation. Three days at MTMP typically accomplishes more than months of calls and emails.
What happens at an MTMP conference?
Each MTMP runs three days of programming across multiple tracks — including the Mass Tort Projects track covering active litigation, a Business of Law track on marketing and firm growth, a Paralegal College skills track, and Mass Torts 101 — alongside an exhibit hall, an opening night gala, and daily networking receptions where the real co-counsel and referral relationships get built.
How do I meet Jacob Malherbe or Mass Tort Ad Agency at MTMP?
MTAA sponsors, exhibits, and presents at every MTMP, and Jacob Malherbe attends every show. The easiest way to lock in time is to request a meeting before the conference through the MTAA contact form — tell us which MTMP you will be at and what you want to discuss, and we will schedule it.
What should a first-time MTMP attendee know?
Three things. First, meet as many new people as possible and listen — most attendees are running or watching a litigation and the real intelligence travels by word of mouth before it hits a docket. Second, talk to the vendors; because they work across many firms at once, they often understand what is actually happening on the ground better than any single attorney. Third, be cautious of vendors with no MTMP history who work the after-6pm bar and club crowd targeting newer attendees — the established operators have a daytime presence on the exhibit floor and a track record at the show. And set up your meetings before you arrive: the official MTMP app (built on the Cvent Events platform) lets you build your schedule and message other attendees in advance, so you walk in with a full calendar instead of improvising. The conference itself is first-class, with logistics and entertainment handled by an experienced staff led by Sharon Booth.
Set Up an MTMP Meeting
Tell us which MTMP you'll be at and what you want to talk about — we'll lock in a time before the show.
Set Up a MeetingMore from MTAA
- About Jacob Malherbe — founder of Mass Tort Ad Agency and MTMP Legal Services Innovation Award recipient.
- Mass Tort Insider Magazine — distributed at every MTMP show.
- For Lawyers — how MTAA runs mass tort advertising campaigns for plaintiff firms.
- Books — A Lawyer's Guide to Mass Torts by Jacob Malherbe.
- The MTAA Blog — tort campaign intelligence and litigation updates.