★★★★★
Working with Jacob for the last 15 years has been excellent. Not only has he been a great business partner but he's also been a great resource. He has excellent information and he's honest. He goes above and beyond.
Meta Business Partner · Inc 500 · 15+ Years
Mass Tort Clients
Mass Tort Clients
At Scale
Transparent pricing: your actual ad cost + 15% management fee. No markups. No fake cases. No empty promises. Just real clients.
$250M+
Managed on Facebook
600+
Law Firms Served
2M+
Leads Generated
100+
Mass Torts Run
TRUSTED BY
The Risk Is Real
Attention Lawyers with Fresh Litigation Funding
You've just secured significant funding for your mass tort campaigns. Now you're asking yourself the million-dollar question: How do I make the most of it? Here's the truth no one else will tell you — most options come with serious risks.
Fraudulent & Fake Cases
Fraudulent or fake cases waste your resources and expose you to legal and compliance risks as regulators start to crack down on unscrupulous vendors.
Cost-Per-Case Vendors
"Cost-per-case" sellers inflate their margins, deliver low-quality cases — or none at all — leaving you with sunk costs and no results.
Fly-By-Night Agencies
Agencies without insider expertise promise fast results but produce unverified, irrelevant, or even fake leads with no accountability.
Outdated "Advertising Gurus"
Some self-proclaimed gurus rely on outdated tactics or black-hat strategies that damage your reputation and provide no scalable, lasting value.
But that's not how we do business.
At Mass Tort Ad Agency, we take a real advertising approach built on transparency, precision, and proven expertise. Your actual ad cost plus 15%. Nothing more.
Proven Expertise
Hyper-Targeted Social Campaigns
Using over $250 million in Facebook and Instagram ad spend experience, we know exactly how to find your real clients. We leverage advanced audience segmentation — demographic, behavioral, and psychographic — to zero in on the signals that indicate genuine claimant intent. You get real clients, not clicks.
- Advanced audience segmentation built from 15+ years of mass tort data
- Behavioral + psychographic targeting specific to each tort profile
- Lookalike audiences seeded from your highest-quality signed claimants
- Continuous creative testing to keep the algorithm sharp and costs low
Real-Time Intelligence
Data-Driven Campaign Analytics & Optimization
Maximize your mass tort advertising success with advanced analytics, real-time feedback loops, and daily performance tracking. We leverage data insights to fine-tune campaigns, ensuring optimal client acquisition and the highest return on your litigation investment.
- Real-time spend and lead reporting — see exactly what every dollar buys
- Custom Pixel events that fire based on lead quality signals, not just clicks
- Dedicated Success Manager for daily performance briefings
- Continuous optimization loops that improve results week over week
Conversion Architecture
Optimized Landing Pages & Custom Creative
The creative does the real targeting. We constantly update and test assets to help the algorithm find the right people faster. Better creative means better targeting. Better targeting means better results.
Optimized Landing Pages
Our landing page questions are strategically crafted to screen for qualified leads. Custom pixel events fire based on each lead's quality signals — giving you sharper insights and more effective optimization over time.
Custom Creative Assets
In an AI-obsessed world, it's the creative that does the real targeting. Different clients respond to different images, words, and emotions. We constantly update and test assets to help the algorithm find the right people faster.
"
Jacob, we just celebrated helping almost 60,000 people with filing Purdue bankruptcy opioid claims. Without you and Mass Tort Ad Agency, it would not have been possible. All the vendors and everything you do has made us successful today — so we wanted to honor and thank you.
Anne Andrews — Andrews & Thornton
Expert Consulting From
Jacob Malherbe
Your insider edge in mass torts. With a unique background straddling both the business and legal worlds, Jacob brings unmatched insight into the landscape, the trends, and the pitfalls that can make or break your campaign.
Proven Track Record Across 100+ Mass Torts
Jacob has been a key player in over 100 mass torts — from high-profile cases to rapid-settlement opportunities — giving you the inside scoop on what works now and what's coming next.
Deep Industry Relationships & Insider Knowledge
Long-standing relationships with top legal players give you access to insider intelligence — which torts are heating up, how to position your firm for maximum impact, and when to strike.
Early Access to Emerging Mass Torts
We've helped launch torts including Opioids, Video Game Addiction, and Asbestos/Tobacco in Canada by identifying opportunities early and scaling them to a network of 600+ law firms.
Direct, No-BS Consulting Style
"We'll show you the good, the bad, and the ugly — and then we'll show you how to make it work." Arizona-licensed attorney. Author of The Facebook Effect for Lawyers.
"
Working with Jacob for the last 15 years has been excellent. Not only has he been a great business partner but he's also been a great resource. He has excellent information and he's honest. He goes above and beyond and he'll tell you just how it is.
Darren Miller — D Miller & Associates
The Stakes Are High
The Wrong Partner vs. The Right One
❌ What You Risk With the Wrong Partner
- ✗ Wasted budget on fraudulent or low-quality cases
- ✗ Missed opportunities while competitors capture clients
- ✗ Compliance risks from unvetted or dubious lead sources
- ✗ Damage to your firm's reputation in the industry
- ✗ Hidden markups disguised as "cost per case"
- ✗ No transparency into how your money is actually spent
✦ What You Get With Mass Tort Ad Agency
- ✦ Direct access to Jacob's insider expertise & strategic guidance
- ✦ Custom campaigns tailored to your firm's unique goals & budget
- ✦ Transparent, real advertising — no empty promises
- ✦ A dedicated Success Manager and full ad team behind you
- ✦ Actual ad cost + 15% management fee. Nothing hidden.
- ✦ Access to Mass Tort Insider for industry insights & connections
600+ Law Firms Can't Be Wrong
Real Clients. Real Results. Real Trust.
★★★★★
Jacob and his team have done great work for our firm. In a competitive arena, they've secured excellent results and provided the feedback and suggestions to keep our campaign functioning at a high level. I recommend them highly.
★★★★★
Jacob and his team have been helping us on various projects for several years now and the performance has always been great. Personal attention to the law firm is a strong suit for Mass Tort Ad Agency.
★★★★★
After working with Jacob and Mass Tort Ad Agency for years, I can say without hesitation that Mass Tort Ad Agency has been a game-changer for my firm. They consistently delivered high-quality mass tort leads and contracts.
★★★★★
Jacob has done, and continues to do, an amazing job for our law firm. He is incredible to work with. I have worked with Jacob on many projects and have always been impressed with his commitment to achieving results.
★★★★★
There is nobody better to work with than Jacob Malherbe and Mass Tort Ad Agency. I trust them completely, having worked with them well over 10 years now, after numerous successful campaigns.
Our Proven Process
From Awareness to Signed Clients
A complete, fully integrated client acquisition ecosystem — from first ad impression to signed retainer. Six steps that have delivered results across 100+ mass torts.
1
Deep Strategy & Target Selection
Data-backed strategy combined with insider mass tort expertise to identify the right torts and target audiences. Campaigns start with precision and clarity — no wasted spend.
2
High-Impact Creative
Custom creative assets — videos, images, and copy — that grab attention and drive action. Designed to resonate with real potential claimants, not just generate impressions.
3
Hyper-Targeted Social Ads
Your ads launch on Facebook and Instagram, reaching precisely targeted audiences based on behavior, demographics, and intent. Advanced segmentation ensures real clients — not random clicks.
4
Seamless Lead Capture
Leads are captured via optimized landing pages and instantly integrated into a secure CRM system. A smooth, reliable pipeline from ad engagement to lead conversion.
5
Professional Intake & Screening
Leads are routed to third-party professional intake centers where they're vetted and qualified against your specific criteria. You only receive real, verified claimants.
6
Continuous Optimization & Reporting
Real-time performance data, daily tracking, and ongoing optimization so your campaigns not only deliver consistent results — they keep improving week over week.
Ready to Maximize Your Litigation Funding?
Get a personalized roadmap to real cases and real ROI today.
Book Your Strategy Call with Jacob MalherbeThe M Blog
Mass Tort Advertising Insights
You Can Actually Use
February 21, 2026
Why Your Law Firm's Facebook Ads Cost More Every Month (And How to Fix It)
The ad that was working last month stopped working this month. Nobody changed the targeting. Here's why — and what to do about it.
Read More →
February 19, 2026
Why Social Media Addiction Is the Mass Tort Opportunity of 2026
We analyzed what social media addiction victims are really saying. Here's what attorneys need to know to get ahead of this tort now.
Read More →
February 20, 2026
Hair Relaxer Lawsuit: Here Is What You Need To Know
A deep dive into the hair relaxer litigation landscape, claimant profiles, and advertising strategies that are driving signed cases right now.
Read More →About Mass Tort Ad Agency
Real Advertising. Real Clients. Real Integrity.
At Mass Tort Ad Agency, we've been on the frontlines of mass tort advertising for over a decade. With $250 million+ in Facebook ad spend, 2 million+ leads generated, and over 600 law firms served, we know what it takes to deliver results that matter.
Our founder, Jacob Malherbe, isn't just a strategist — he's the father of the machine that makes mass tort advertising work. As the creator of the proven systems and strategies behind Mass Tort Ad Agency, and the author of The Facebook Effect for Lawyers, Jacob brings unmatched insight, experience, and integrity to every campaign.
Learn More About MTAA & Jacob
Mass Tort Insider Magazine
The Only Mass Tort Magazine That Isn't For Sale
No pay-to-play. No fluff. Just the truth from the frontlines. While other magazines charge for coverage, we publish what matters: real stories, real strategy, and real voices from across the mass tort industry.
- Tort trends & litigation updates before they peak
- Ground-level stories from attorneys doing the real work
- Ethical strategies that move the industry forward
- Unfiltered insights from top-performing law firms
Common Questions
Frequently Asked Questions
Everything plaintiff law firms and litigation funders need to know about working with Mass Tort Ad Agency.
Mass Tort Ad Agency operates on a fully transparent pricing model: you pay your actual Facebook and Instagram advertising costs plus a flat 15% management fee. There are no hidden markups, no inflated case pricing, and no cost-per-case schemes. You see exactly what every dollar is spent on.
Mass Tort Ad Agency has managed over $250 million in Facebook and Instagram advertising spend, generated more than 2 million leads, served over 600 law firms, and run campaigns across more than 100 different mass torts over 15+ years. The agency is a certified Meta Business Partner and has been recognized on the Inc 500.
Mass Tort Ad Agency has run successful advertising campaigns for over 100 different mass torts including opioids (Purdue Pharma bankruptcy), Camp Lejeune, hair relaxer lawsuits, social media addiction litigation, AFFF firefighter foam, talcum powder, Roundup, asbestos, and many others. Jacob Malherbe actively identifies emerging torts before they peak and helps firms position early.
Every campaign uses strategically crafted landing page qualification questions with custom Facebook Pixel events that fire based on lead quality signals. Qualified leads are then routed to third-party professional intake centers where they are vetted and screened against your specific criteria. You only receive real, verified claimants — not raw unqualified clicks.
Jacob Malherbe is the founder and CEO of Mass Tort Ad Agency and is widely credited as the pioneer who first applied Facebook advertising to mass tort client acquisition. He is a licensed Arizona attorney, the author of The Facebook Effect for Lawyers, and has personally overseen more than $250 million in mass tort advertising spend across 100+ torts over a 15-year career.
Cost-per-case vendors inflate their margins and often deliver low-quality or fake cases with no transparency. Mass Tort Ad Agency runs your actual ad campaigns directly on Facebook and Instagram. You own the ad account, you see the real spend, and you pay cost plus 15% — nothing more. This model eliminates fraud risk and gives you full visibility into your client acquisition economics.
Mass Tort Ad Agency can launch a fully operational campaign — including strategy, creative production, audience targeting, landing page build, and CRM integration — typically within 7–14 business days of onboarding.
Yes. Mass Tort Ad Agency works directly with litigation funders and has a dedicated funder network that connects capital with verified, transparent advertising campaigns. Funders gain visibility into real-time campaign performance, verified spend reporting, and risk-reduced client acquisition pipelines.